Wtf? |
My first retail gig was at gift store/art store: two thirds devoted to cards, trinkets, and hastily painted figurines, and one third for closely packed isles of art supplies. Being an art major, I was primarily hired for that knowledge and experience but my tasks and duties covered the entire store. I liked this job. Would I devote a life of sweat, tears (only not so much), and occasional boredom to this career? Well, no. But art supplies!
Over the years I have become less and
less a knick-knacky person. I see an object. Do I have a use for it?
No. Does it hold deep meaning/significance? No. Pass. I unpacked,
priced, and sold objects ranging from charming, to odd, to just plain
dumb. I'll never forget this one line of ceramic rooster figurines,
maybe about half the size of an actual rooster. But wait, you say.
Some people like collecting roosters! Call me practical to a fault,
but I fail to understand the need for a rooster dressed up as a
mermaid.
In retrospect, what strikes me most
about the rooster mermaid/merman is our complete disassociation with
where things come from and why the hell we need them. How was it
made, where was it made, who made it, and why? On the personal side,
why do we buy things? Why are we drawn to them? Why do we want them?
Why do we need them? What's the difference?
So I have a bone to pick with the
internet. It's related to my rooster mermaid but I will set that
precious artifact aside for a moment. I have a bone to pick with the
cultural phenomenon of inspirational quotes.
Let me put this into a specific context
since these babies are not new to the cultural neighborhood. I see
quotes tossed around on facebook/pinterest like a big, internet game
of hot potato. Or like passing a joint. Take a hit, pass it along and
bask in the glow of instant gratification. Right now, you are
CULTURED. “Heeey man, you gotta try this out, man. This shit is
DOPE.” (My apologies to any offended; I am not a pothead, nor do I
have any experience in how to talk as one.)
I claim no exemption in Inspirational
Quote Land. The procedure: I scroll through my feed. I see something:
a line of text carefully composed on some photo or abstract design
meant to catch the eye, evoke a feeling. The text is stylized. I read
those beautiful words. I barely think for a split second and my
instant reaction seals my fate. I am just so... inspired! A randomly
picked verbal response worms its way to my brain: “Right on!”
“Yes!” “Exactly!” “Soooo true!” “Amen!” “Love
this!”
My inner emotional and mental beasts
gobble these words up like candy. I can't help but give into the
strong desire to share this glorious truth, this gospel, with
everyone I know. These words alone represent what I think, what I
feel, how I want to change my life, though I haven't really pondered
why or how. Thus, I click the “share” button, passing on the
life-changing wisdom with my one word reaction. All of this happens
in a matter of seconds. Moments later, I've completely forgotten
about it.
What does this have to do with rooster
mermaids? Allow me to brush the dust off my art degree and introduce
a couple friends of mine: Kitsch and conceptual art.
What is important?
Those of you familiar with “kitsch”
may understand the term in its broader context and how it has been
used since the word first came into use (including the “KitschMovement,” which aims to liberate the term from irony or disdain).
I moseyed over to wikipedia for a basic explanation of kitsch because
I'm lazy, but hey, it serves a purpose:
Kitsch “is a low-brow style of
mass-produced art or design using popular or cultural icons. The term
is generally reserved for unsubstantial or gaudy works or decoration,
or works that are calculated to have popular appeal. The concept of
kitsch is applied to artwork that was a response to the 19th-century
art with aesthetics that convey exaggerated sentimentality and
melodrama, hence, kitsch art is closely associated with sentimental
art.”
“According to Walter Benjamin, kitsch
is, unlike art, a utilitarian object lacking all critical distance
between object and observer; it 'offers instantaneous emotional
gratification without intellectual effort, without the requirement of
distance, without sublimation.'”
I find “it offers instantaneous
emotional gratification without intellectual effort” an interesting
statement. Is sentimentality the bane of our existence? Well, you can
decide. I do think there are themes and stories woven into our
cultures and/or souls which evoke strong emotions within us, and
those have value. We read/see/hear things that inspire us
unexpectedly or move us. I get that. That surprise, excitement,
passion is invigorating. It's a spark. It's a light. But what happens
to a moth with a low bullshit meter?
I will defend liberal arts majors 'til
the day I die. Why? Because art theory and history (along with any
other field that examines metaphor, history, and meaning/value)
teach us to investigate the intention/context in which something
was made AND understand our reaction and response to
ideas/art/thoughts/beliefs we consume.
Enter conceptual art. Some works of art
sell for millions of dollars, and yet their aesthetic value seems...
bizarre, such as Fountain, attributed to Marcel Duchamp. It's a
urinal, on it's back, with a name scribbled on it and this piece
changed the art world as we know it. And anyone who has taken an art
class ever is rolling their eyes at me for using this obvious,
over-used example, but damnit, I'm using it anyway!
Why do I find this so interesting? Not necessarily the piece itself,
but the reactions people had/have towards it.
Conceptual art and kitsch point out
something important: when we consume (see or purchase) art, we're not
just consuming the aesthetic value or craftsmanship. We're consuming
an idea, a moment of significance in time. Ironic or sincere,
authentic or pretentious, it's context. It's history. Let me spell
this out clearly: WE put a value on ideas. WE say “this is
important, this is not.” WE say “this is worth my time and
emotional and mental commitment.”
Here's my issue: do we cheapen
ourselves by how we engage in and consume ideas?
Meaning and Value
My primary problem with inspirational
quotes is the same problem I have with the rooster mermaid: we
disassociate ourselves from where things come from and rarely pursue
why things are important. In doing so, we strip away meaning and
value.
I look at a piece of art: what do I
feel? Then, how does this painting impact me, the viewer, based on my
perception, history, spirit, and personal investment? What was the
spirit/intention in which the painting was created? Or, in simpler
terms: what was/is the intention, significance, and experience?
Inspirational quotes can be extracted
from poetry (lookin' at you, Rumi), historical scriptures/texts
(lookin' at you, Buddha/Jesus), speeches (hey there Dr. Martin Luther
King Jr!), and literature (William Shakespeare, Paulo Coelho, and
Maya Angelou walk into a bar...). All of these sources, just like
visual art, have context. Take a phrase out of context and we take
away part of its meaning, or even completely miss the point.
What about the personal
meaning/significance we project onto a quote or story? Sure, we
respond instinctively to experiences. But posting a quote and saying
“Yes!!!” means almost nothing. Yes, we have an experience and we
have an emotional response. Both of those are important and very,
very valuable. Sometimes that's enough. But there's no dialogue here.
This is bumper sticker philosophy; it's gonna excite one person and
piss off the other. Why did those words impact you? What did you feel
when you read them, why do you respond to them, what in your history
or situation or life philosophy sparked the connection? “I see the
world differently now!” “This inspires me to change my life!”
Or my favorite: “This affirms my belief set that is already in
place!” That's great. What next?
Why do we believe/think/feel/see things
the way we do? What do objects, what do ideas, what do words mean to
you? Understanding these questions within ourselves begins a
dialogue; when we meet other people with different ideas, experiences
and beliefs, we arrive pre-equipped with tools to converse,
challenge, and explore perceptions well outside our own.
So I observe inspirational quotes being
used as a form of spiritual or philosophical kitsch. They're mass
produced, shared, they're popular, and they inspire us for a grand
total of five seconds. Fast food for the soul, baby. Quick, cheap,
and delicious.
We LIKE this stuff. Human beings are
seriously sentimental fuckers. We like mass-produced, we like
popular, we LOVE instant emotional gratification, and we're fine with
this. We enjoy a scoop of ice cream and “yummy” is a perfectly
acceptable summary of our experience. I sold rooster figurines to
people who happily purchased them. We pass around inspirational
quotes for a nickle a piece, we gather them up like M&Ms.
And that's okay.
If we are genuinely okay with the value
of what we buy into.
Know Your Source
There is one more point I'd like to
bring up: everything on the internet is true.
Did you laugh? I hope you laughed.
When we read/post a quote that gives
credit to the author, do we asked ourselves these two questions? 1)
Do I really know what it means (ie it's context) and 2) Am I sure
this person actually said it?
Ah, yes, the glorious world of
misquoting and fake quotes. Buddha seems to be an internet favorite;
do these look familiar?
“The mind is everything. What you
think you become.”
Huh...
“Each morning we are born again. What
we do today is what matters most.”
Waaaait...
One of my favorites: “In the end,
only three things matter: How much you loved, how gently you lived,
and how gracefully you let go of things not meant for you.”
You may notice from the links (this is
one of the reasons I love the site) that misquoting something doesn't
necessarily devalue the quote we love so much. The true source may
not be what you thought, but clearly those words have meaning to you
and to many others.
What is the source, if known?
Am I aware of the cultural value and
context?
How engaged will I choose to be?
What does it mean? What does it mean to
me?
What do I feel? Why?
Not all these questions require
dissertation length explanations. Basic awareness or inquiry counts,
too.
In Summary: How will we engage in ideas and emotions?
I realize that obsessing about
inspirational quotes this much is rather silly. Quotes are snippets,
they're sparks, they're inspirations. Why you gotta be so SERIOUS
about it? But if a spark fizzles out, what was the point? If that's
all we use to communicate our thoughts and feelings, how valuable are
those commodities?
In the end, what you think is bullshit
and what you think is valuable is up to you. How
deeply you explore why things are meaningful is up to you. Yes, it's harder to get
through a piece of literature, go to the source, or look into the
background/history/context of something. Yes, it takes a couple
seconds to verify who actually said something or what their meaning
was. But I think it does a huge disservice to those who gave me the
gems of wisdom to NOT go that extra step. To NOT engage and go beyond
the popular, easy, quick, “shareable” content.
If a quote triggers something inside of
you, that's great. Can you challenge it? Can you feel it? Do you want
to know more? Perhaps most importantly, will you create something of your own? Understanding how and why words and art impact us is crucial if we ever want to successfully create stories and paintings, speeches and songs.
I'll leave you with some excerpts
(quote!) from one of my favorite blogs on how we consume art (and I highly recommend the
whole essay, even if it is hard to read in all caps):
“...GOOD MEDIA CONSUMERS UNDERSTAND
WHEN THEY'RE DOING WHAT AND WHY. THEY UNDERSTAND WHEN A MOVIE IS
ENGAGING ON A CERTAIN LEVEL AND WHY.”
“GOOD MEDIA CONSUMPTION IS ABOUT
AWARENESS...
BUT GOOD MEDIA DIALOGUE IS ABOUT
CONTEXTUALIZATION”